Thankful, Mindful, Bountiful

This is a time of year when many take a moment to reflect on what we are thankful for. We might spend time with family and loved ones, share a meal, find ways to give to our communities and prepare for whatever our winter time rituals may be. This traditional time of harvest reminds us to share the bounty and to reflect on what is most important in our lives.

In our modern times, Thanksgiving has also become the beginning of a season of consumption that is reinforced by an onslaught of outside forces. Black Friday and Cyber Monday have become embedded in American culture in such a way that the fear of missing out on a bargain has led many on a path of mindless overspending.

While good deals can be great, my recommendation is to remain mindful of what you really need before snapping up a bargain for a bargain’s sake. Discipline and frugality are key components in building a strong financial foundation. As a financial planner, I work with clients regularly on monitoring spending, defining priorities and working systematically to achieve what is most important to them.

This season, I will try to stay mindful of what is important to me and to be thankful for the opportunity to share what is bountiful in my life.


Jennipher Lommen is a Certified Financial Planner TM and Enrolled Agent who offers comprehensive financial planning and tax advice to clients in Santa Cruz, CA and beyond.